AI video production, explained: what a European brand is actually buying
AI video production is not a filter on stock footage. It is a finished ad, product video or brand film built without a crew, in days. Here is how it works and where it fits.
Most brands meet AI video as a gimmick: a talking avatar, a stock clip with a filter, something that looks almost right and sells nothing. So when we say we produce ads and brand films with AI, the first reaction is fair suspicion. What a brand buys from us is not a template. It is a finished video, directed by a person, built to run.
Here is the difference in plain terms.
What “AI production” means here
A traditional shoot spends most of its budget before a single frame is useful: crew, actors, a location, rental, insurance, catering, travel. AI production removes that layer. We build the footage generatively, frame by frame, to a concept we agreed with you first. The camera moves, the product sits in the light you asked for, the character says your line. No set was rented and no day was lost to weather.
The part that does not change is direction. Someone decides the idea, the pacing, the cut, and whether a frame is good enough to ship. That person is us. The AI is the tool that renders the plan, the way a camera rendered light in the old model.
What you get, concretely
A brief becomes a price and an idea within a day. From there:
- Ads in a pack: one concept, versions and aspect ratios for every platform you run.
- Product videos that show the thing working, built in several variants so you can test what lands.
- Brand films with a story and a mood, not a montage of pretty shots.
- Animation, 2D and 3D, for explainers, characters and motion graphics.
You get the final cut in every format you need, plus the source files. After payment the rights are yours, forever.
Where it fits, and where it does not
AI production earns its place when you need volume, speed, or many variations from one idea. A campaign that used to mean one hero film for €50–100K can become one master and a hundred cuts. A product launch that needed three weeks can ship in 24 to 48 hours. Testing that was too expensive to attempt becomes cheap enough to run weekly.
It fits less well when the whole point is a real human face your audience already knows, or a physical location that has to be documented as-is. We will tell you when a shoot is the honest answer. Most of the time, for advertising and social, it is not.
What it costs
We publish the entry price so you can size the risk before you talk to us. A finished video starts from €950. Style, length, how custom the story is and how many videos you need set the final number, and it comes back within a day of your brief.
Episodic series, long-form and campaigns of several videos are quoted per project. Rush delivery is +50%. Before any of it, there is a €950 pilot: one short test video.
The point of the €950 pilot is simple. You do not have to believe any of this. You can spend a fraction of a campaign budget, see one finished video, and decide from there.
Have something in mind? Tell us the task and we reply with a price and an idea within a day.